What is natural?

Recently I did a shoot with a long time friend of mine. She is out in L.A. acting and modeling. Not the BS acting and modelling, officially doing it. She recently finished a movie called Precious based on the novel Push. The movie is starring Mo'nique amongst others and did amazingly at Sundance.
Anyway I was commenting on her natural beauty to a friend who in turn told me that that is the only way he sees a woman as beautiful...
I can say that this is the stupidest comment I have ever heard. Of course there is something to be said for natural unaltered beauty but seriously come on.
That conversation lead to another conversation where another of my friends told me that Beyonce was an everyday average looking chick, without her makeup of course. He then proceeded to tell me that without makeup she is completely wack to which I replied "you smoke a potent strain of crack!"

Look the fact is there are different tastes for different people. I am not particularly an advocate for makeup and weaves and whatever else, but if that is what makes someone happy, then more power to them. Further, if it enhances their beauty then that's even better. I've seen many women with and without makeup and I have seen first hand how it can enhance beauty, but my boy is acting like it is false advertising. Is cutting your hair and shaving the same thing. If we expect the all natural thing then why not wake up and go where you're going as is. Why get braces? Why trim your nose or ear hair. These things are considered hygiene but let's be honest, it is all about appearances and looking and feeling the best you can. I'm not talking about not bathing or brushing your teeth, I'm talking about keeping you shit tight. If that means a little makeup and a tight weave then cool.

On the flip side you don't want to go out looking like a burn victim or a clown with all the excessive makeup and wigs. There has to be a balance to everything. I can't understand why people can't appreciate beauty for what it is.